St. Catharines Golf & Country Club

Most private golf clubs in North America face the challenges of maintaining and upgrading their existing facilities and ensuring that the Club’s vision and mission statements are appropriate in order to set the appropriate standards and service expectations for their existing members.

The lifeblood of all private golf clubs is maintaining and rejuvenating its membership. As such, all strategic planning and development needs to have a strong marketing plan, with Club operations being effective, efficient and meeting the majority of members’ expectations. 

In order to achieve these goals and hopefully rejuvenate its membership and in turn increase revenue, St. Catharines Golf and Country Club embarked on such a journey. They engaged Global Golf Advisors to complete a survey of the members in order for The Club to gain an understanding of standards and service expectations that existing members find critical and essential. Upon analysis of the member survey, The Board of Directors of St. Catharines Golf & Country Club developed a Strategic Business Plan with the criteria for a renovation and expansion that would meet or exceed member expectations as well as develop new potentials for member growth.

 One of the exciting developments included the addition of a new fitness facility with equipment and programming classes for members. In the Fall of 2014, The Club underwent a several stage renovation and expansion with the help of Pro Club Fitness providing their services to help in the establishment of the new fitness facility. The previous fitness area was only 400 sqft and included a few aged pieces of fitness equipment. The new expansion would incorporate 2000 sqft of space holding state-of-the-art weight and aerobic equipment, cycling machines and treadmills plus offer a broad spectrum of classes-including yoga, water conditioning, cardio-fit, Pilates, and personal training.

 Pro Club Fitness helped the Club analyze their fitness objectives to achieve the desired financial and operational outcomes. Pro Club Fitness made recommendations for operating and staffing options, forecasted the cost of integration of the facility, estimated the pre-opening costs, recommended marketing and promotion strategies, and developed an initial conceptual plan including space requirements and equipment specifications. After designing an equipment layout and a 3D rendering of the facility, Pro Club Fitness managed the bid process, vendor selection and acquisition and installation of the state-of-the-art Cybex fitness equipment.

The facility doors opened for use in February 2015 with the old fitness room transformed into a Yoga Studio. Pro Club Fitness continued their relationship with The Club until November 2019 by providing facility and program management services.  Facility management services included equipment preventative maintenance and repair monitoring and continued equipment purchasing and updating. Program services included management of human resources, events and programs including providing personal fitness training and fitness classes to members.